Monetization Playbook #48–Good, Better, Best Pricing

— Power law and Good Better Best Pricing

SaaS has democratized the world of sales.

Post the door-to-door sales and hardcore haggling era, Software As A Service pricing and feature transparency has helped customers and companies alike. 

Most align to a good-better-best approach to pricing and feature set differentiation with super clear good v best offerings.

Some of my favourites are listed below:

Volume

Low v's Unlimited

Service

Basic v's High-end

Experience

Regular v's Over-the-top

Time-period

Off-peak v's Peak

Waiting time

Standard v's None

Speed

Slow v's Fast

Brand

Generic v's Differentiated

Warranty

Limited v's Extended

Restrictions

High v's None

Relationship

Distant v's Close

Certainty

Low v's Guaranteed

Flexibility

Low v's High

Skill level

Basic v's Experienced

There are many, many more, but these should help you get the ball rolling.