Monetization Playbook #32—Culture Alloys

The production of iron and early steel variants dates back over 3,000 years––the last 250 years of which have fuelled immense innovation in alloying.

First tungsten, then––manganese, then––carbon, then––molybdenum, were added along the evolutionary journey to make steel stronger. The latter addition of chromium and nickel alloys spawned the much-loved consumerized stainless steel.

The introduction of iron transformed antiquity and acted as a foundation for the growth of many early empires. But skyscrapers only came into being with the development of steel frames borne out of alloys' strength.

Your people can create a robust and unbreakable culture alloy scaffold––in your company's reach for the skies.